The first travel guide made with trails that expose the destruction of the Amazon rainforest.
Background and Insight:
The Amazon is a natural patrimony of the humanity and reason for Brazilian pride. However, it has suffered from irresponsible deforestation for decades. Only in 2020, there was a 29% increase of that depredation. For Jeep, an off-road and adventurous spirit company, the destruction of nature also brings another problem: the end of the outstanding adventure trails that our clients could do one day.
The Amazon is a natural patrimony of the humanity and reason for Brazilian pride. However, it has suffered from irresponsible deforestation for decades. Only in 2020, there was a 29% increase of that depredation. For Jeep, an off-road and adventurous spirit company, the destruction of nature also brings another problem: the end of the outstanding adventure trails that our clients could do one day.
Idea:
On Nature Day, Jeep joined the Quatro Rodas Brazilian magazine to create a travel guide made only with trails that don’t deserve anyone's visit: trials that expose the alarming situation of the Amazon extermination.
On Nature Day, Jeep joined the Quatro Rodas Brazilian magazine to create a travel guide made only with trails that don’t deserve anyone's visit: trials that expose the alarming situation of the Amazon extermination.
How it worked:
From images captured by satellite, we analyzed and mapped all the new deforestation trails and invited influencers to record them on a live. All this material was transformed into a special edition of the Quatro Rodas Guide that was sent to all the authorities responsible for environmental protection in the Amazon region. At the end of the guide, a petition asked for an end to the exploitation of the forest.
From images captured by satellite, we analyzed and mapped all the new deforestation trails and invited influencers to record them on a live. All this material was transformed into a special edition of the Quatro Rodas Guide that was sent to all the authorities responsible for environmental protection in the Amazon region. At the end of the guide, a petition asked for an end to the exploitation of the forest.
